OPTICAL — SPECIALTY MARKETING
Marketing for optical clinics.
Patients don’t pick an optometrist the way they pick a plumber. They pick on trust, reviews, insurance acceptance, and location — then they buy frames like it’s retail. We market both sides.
clinic + retail
Eyewear is two businesses in one.
Medical trust, retail instincts
Patients choose a clinic on credentials and reviews — then spend $400 on frames because they looked good in the mirror. Your marketing has to win the exam room AND the showroom.
Insurance decides before you do
Most patients filter by which clinics take their plan. If your accepted insurers aren’t visible in search and on your profiles, you’re invisible to half your market.
Location is everything
‘Optometrist near me’ is one of the most competitive local searches in healthcare. Google Business Profile, reviews, and local SEO decide who gets the call.
Eyewear is visual — act like it
Nobody buys frames from a clinic with three blurry photos. In-store shoots, frame photography, and real social content sell what a stock photo never will.
We’ve done this before.
OPTICAL / QUÉBEC
Greiche & Scaff
40+ stores across Quebec. We run their SEO, Google Ads, and social — from in-store photo shoots to full campaign management. One of Quebec’s most trusted optical brands. We’re proud to collaborate with the exceptional marketing VP at Greiche & Scaff and a team that genuinely cares about getting it right.
OPTICAL / LAVAL
Multivisions
Independent optical clinic in Laval. Google Ads, Meta ads, and SEO built to keep the exam chairs full.
From our shoots
Real work shot for Greiche & Scaff.
Everything an optical clinic needs. Nothing it doesn’t.
Local SEO
Own ‘optometrist near me’ in your territory. Google Business Profile, directories, reviews — the full local stack.
GEO (AI search)
Help AI assistants understand and accurately describe your practice. We optimize so AI engines cite you when patients ask.
Google Ads
Capture high-intent searches: eye exams, contact lenses, designer frames. Every dollar tracked to bookings.
Meta ads
Frame drops, back-to-school, insurance deadlines — campaigns designed to fill the calendar seasonally.
Content production
In-store shoots, frame photography, short video. Real content, shot by us — not stock.
TRUST COMES FIRST
Reputation management
Before patients ever walk through your door, they decide whether to trust you on Google. For a medical practice, reputation isn’t support for the marketing — reputation is the marketing. We build a steady review-generation system, respond with care, and monitor what patients see across the platforms that shape their choice.
- Google review generation
- Thoughtful review response
- Cross-platform reputation monitoring
One clinic per specialty, per territory.
We never work for the practice you’re competing against.
Does AI recommend your clinic?
Our free AI Visibility Scan asks ChatGPT, Claude, Gemini, Perplexity, and Grok the questions your patients really ask — and shows you exactly where you stand, in about a minute.
FAQ
We’re already on Google. Isn’t that enough?
Being on Google and being chosen on Google are different things. Your competitors are also on Google. The question is who owns the reviews, the photos, the posts, and the AI answers. That’s the gap we close.
Do you work with independent clinics or only chains?
Both. Chains need consistency across locations; independents need to out-local the chains. Different playbooks, same discipline.
How fast will we see results?
Paid ads move in weeks; SEO and reputation compound over months. We’ll tell you which lever to pull first based on your situation — not based on what we want to sell you.
Do you understand healthcare privacy rules?
Yes. We work with practices in both the US and Canada, so we understand HIPAA on the American side and PIPEDA, PHIPA (Ontario) and Quebec’s Law 25 on the Canadian side. We set up analytics, ad tracking and review workflows that respect patient privacy from the start. We’re marketers, not lawyers — but we build privacy into everything we do.
We work within the advertising rules of your provincial order of optometrists and opticians — including Quebec’s.
